D Pesquira – Graphic Design
Dwayne Pesquira

Watcha Fillin'

Client: Watcha Fillin'
Deliverables: Logo/slogan design, menu design.

Watcha Fillin' was a business venture established by a friend who wanted to break into the food industry. Specializing in inspired imagawayaki (a Japanese pastry dessert), Watcha Fillin' aspired to serve their own spin on the traditional Japanese dessert with a delicious modern twist. The business started off as a food truck, serving their cakes as well as other special treats before moving into their own established location for a period of time.

I was tasked with developing a "sophisticated meets punk-rock" logo for the food truck, which look was applied to the food truck itself, business cards and menu.