UX/UI Case Study: Planr
To dive in and better understand current trends and how users are planning for their group trips, I conducted interviews with 5 people based on if:
They travel regularly
They travel with friends or groups
They are meticulous planners
Finding what practices these users took and what motivated them took some digging. Some of my biggest discoveries were:
Most users were and enjoyed playing the role of the main designated planner for their group
Planning with friends in different time zones was a challenge
Most users relied on conventional text messaging to make plans
I took a look at popular competitor apps to see what they were doing and how they functioned. Based on research and features, I found Tripit, Google Trips, and Kayak to be the top competitors with what I was trying to achieve with Planr. Experiencing them firsthand and referencing notes gathered from my user interviews helped me figure out what initial direction I was going to take with the app.
All 3 competitors share similar features you would expect from an organization/planning app. However, Kayak (Trip Huddle) had a voting feature that allowed users to vote on destination activities between their group.
Open Card Sorting
Referencing back to my user interview notes, I categorized and prioritized key ideas using an open card sort. Everything was sorted into groups labeled Features, Destination Planning, Competition, Drive/Motivation, and Roles.
I mapped out a “happy user flow” to indicate how a user would be able to create and save a trip using Planr from app start-up. Having a visual standpoint helped me weed out the necessary features and interactions required to complete the task.
Design + Testing
Initial wireframe sketching allowed me to rapidly map out how Planr’s interface would potentially look and interact from screen to screen. The number of steps required to create, select, vote, and save a trip meant wireframing more screens than I anticipated.
With my wireframes laid out, I began creating a low-fidelity prototype. Working in grayscale help me focus on the more urgent details, functions and interactions.
With prototype in hand I got to see how users would interact with Planr. I presented my prototype to users I had and had not interviewed, tasking them with my “happy user flow” task while I watched them navigate through the app. My biggest discovery was that my initial idea for a button to create a trip on the main dashboard proved to difficult to locate. I realized I had to rethink the hierarchy of the dashboard because being able to create a trip was essential to using the app. After much iteration, I finally remedied the issue and created a functioning high-fidelity prototype.
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