Local Motion Hawaii has been Hawai‘i’s premier surf and lifestyle apparel brand since 1977. With a family of 8 retail stores operating out of 3 of the 8 Hawaiian islands, it’s become one of the most recognizable local brands in the surfing industry.
As lead designer for Local Motion’s Hawaiian Style sister lifestyle brand, I was in charge of designing t-shirts, socks, stickers, embroideries, in-store signage, promotional print material, and its overall branding. I also handled the web design for Local Motion’s website and it’s web assets that translated across e-mail, e-newsletters, and social media.
Done while working in-house for Local Motion, Inc. Lifestyle photography by Kevin Ulep.