A community-based independent filmmaker organization, HFC is dedicated to encouraging, promoting and supporting independent film production in Hawaii via mediums such as workshops, community-projects and film-showings.
I was charged with the task of refreshing their current logo as well as their overall "look" to appeal to a younger audience. When I began working with them, they were still fairly new and had only just begun to develop their identity. The project also consisted of creating an invite and film-inspired poster to advertise their grand opening party.
Client: HONBLUE + Pacific Building Trade Expo Deliverables: Logo, branding, environmental signage, magazine layout/template, merchandise, web assets, decal design, and t-shirt design.
The Pacific Building Trade Expo is an annual trade convention that brings together the architectural, engineering, and construction industries of Hawaii at Hawaii Convention Center. Various exhibitors and guest key-speakers are usually featured.
From 2013 - 2015, I was tasked with developing the overall "look" of each annual show – which would translate through their website media, event signage, advertising, mailers, name-tags and various paraphernalia.
2013 done at Clutch Design Group. 2014-15 done under D Pesquira.
Local Motion & Hawaiian Style
Since 1977, Local Motion has been dedicated to keeping up with current surfing lifestyle trends and providing premium surf-wear, boards, products and accessories. Stores are located mostly in the islands of Hawaii and a handful in Japan.
Working in-house under Local Motion, my job consists of the designing of in-store and event signage, promotional material, and fostering the sister-brand Hawaiian Style. Hawaiian Style, as a brand itself, sets itself apart from the Local Motion Brand, and is geared towards capturing the local "Hawaii" lifestyle and culture. As the Hawaiian Style designer, I design for screen-printed shirts, hats, socks, lanyards, stickers and other various products sold in our stores.
Client: Watcha Fillin' Deliverables: Logo/slogan design, menu design.
Watcha Fillin' was a business venture established by a friend who wanted to break into the food industry. Specializing in inspired imagawayaki (a Japanese pastry dessert), Watcha Fillin' aspired to serve their own spin on the traditional Japanese dessert with a delicious modern twist. The business started off as a food truck, serving their cakes as well as other special treats before moving into their own established location for a period of time.
I was tasked with developing a "sophisticated meets punk-rock" logo for the food truck, which look was applied to the food truck itself, business cards and menu.
Hawaii Pacific Health is a not-for-profit health care network of hospitals, clinics, physicians and care providers dedicated to the mission of improving the health and well-being of the people of Hawaii and the Pacific Region.
Throughout the year, HPH hosts free community health events that are moderated by doctors and guest speakers. My responsibility for these projects were to design brochures for each event. These brochures were available at HPH locations and included a registration self-mailer.
The Delivery People is a full-service, asset based transportation provider for freight to and from Hawaii, providing a range of transportation and logistics solutions to many of the nation’s largest companies.
Project responsibilities included redesigning and revamping website, creating a publication ad for Hana Hou Magazine, and a truck mock-up ad.